The beauty of building your business on the internet is that you can track everything you do. Not only are you going to be able to figure out where your best customers are coming from and how they are finding your site, but you’ll also be able to figure out exactly which keywords they are attracted to, which kinds of offers they are most excited about, and when/why they decide to bail on your page without buying anything. SEO doesn’t allow you to completely track keywords thanks to the <not provided> that Google implemented onto Analytics.
Quite often people will do their own keyword research for search engine optimisation, then hire an SEO from oDesk or Freelancer. This is the worst thing you can do regarding SEO. Before I continue, I covered an article regarding affordable web hosting, well the owner found the link (I don’t know how) and sent me a quick email as a thanks. I questioned him about SEO and what he though of Adwords.
“I’m a huge fan of both SEO and Adwords, but they’re bot for different things and used in different ways, depending on the purpose. When you think about how Google works for a minute, and the reason people search it generally boils down to research and looking for a service/product. Having said that, SEO is commonly used for brand control, brand and personal recognition, ranking longtail keywords with no PPC cost and ranking quality content. The keywords that are high in competition will take some time to rank, and that comes with age, so to gain instant results you’re going to need to turn to Adwords.” – Nick Cavarretta