Did you know that e-mail alerts are an amazing SEO tool?
If you have only been using these e-mail alerts to stay up to date on the news then you are in for a big surprise. E-mail alerts are perfect for keyword research as well as building backlinks to your site.
Wait, what? You can build backlinks using e-mail Alerts?
Yes, you can and we will get to that but first lets see how you can use this tool to find the perfect keyword phrase.
E-mail Alerts and SEO Keyword Research
The quickest and simplest way to find new target keywords in your niche is to create an alert for your biggest competitors. You can have an alert that comes in whenever someone mentions their name, URL, etc.
What does this do? This will provide you with topics but it will also give you an opportunity to see what anchor text your competitors are using. This gives you a little more insight into their keyword strategy.
Creating competitor alerts also creates a nice little link building opportunity. It allows you to approach the author of that article and offer to provide them an opposing view and get your very own backlink – pretty sneaky!
Building Backlinks with Email Alerts
We started to touch on this above but using alerts is an excellent way to build backlinks to your own site.
As we mentioned, you can create alerts for your competitors and approach those authors for links.
Another easy way is to create alerts for your keywords, your company name and/or URL. If these alerts pop up but the article isn’t linking to your website, well, you know what you need to do, right? That’s right, approach the author and get that valuable link.
We should make a quick note that although Google Alerts is awesome and free, it does have some limitations for utilizing advanced SEO strategies. A tool such as Fresh Web Explorer on the other hand is perfect for using e-mail alerts to increase your SEO.
This is just a quick example of using alerts for search engine optimization. There are plenty of other ways to optimize your website. It is recommended that you talk to your friendly Sydney SEO specialist to really learn more about Google optimization.