The Brash Staff

Regardless of business type, the overall staffing a company has can have a huge impact on profitability and market share. I’m certain that everyone reading this has encountered that one person who has transformed a great business transaction into one of displeasure and anger.

Word of mouth advertising is the most influential form of advertising available. Studies show that a completely satisfied customer/client will tell 2-3 other people of a positive experience. Studies also show that a displeased customer/client will tell 10 or more people of a negative business transaction.

A universal truth.

We all have certain expectations regarding business transactions. Some are completely unrealistic, while others are commonplace and desired throughout any transaction.

Everyone expects to be treated fairly, honestly, and with a courteous tone regardless of the product or service they are engaging. This is not too much to ask, yet many businesses fall short due to inadequate staffing and poor employee selection.

The tall poppy gets cut down.

Many employers forget the saying: “It’s what you do when no one is looking that defines the character of the individual.” This holds true in all walks of life, especially the business arena. Hiring people that are different and stand apart from others is generally considered a great idea. In actuality, this lends to more problems than progress.

Many employers feel a person that displays extreme individualistic characteristics will set their business apart from others. It may very well set them apart, but for many of the wrong reasons. In short, walking into a mining company and being assisted by a flight attendant will not bode well for your business plan.

What is proper staffing?

Your goal should be to staff your company with courteous, well educated, informative employees that have a true desire to help others. Is this hard to do? Not particularly.

An individual with strong character assessment ability should be in charge of your HR department. They can provide a business with a proper influx of highly trainable, intelligent individuals that possess strong morals and an adequate work ethic.

The company needs to provide these individuals with proper training, product education, and the ability to meet goals and promote within the company. Payment should be adequate and the employees should feel they are a part of something, rather than simply collecting a paycheck.

A happy, thought after staff will provide your business with the individualistic approach that can set it apart from others. We don’t need to change the mold. We just need to deliver the mold better than our competitors.

Ways to Promote Your Acupressure Business

Acupressure Image

Image courtesy of Wikipedia under creative commons license.

Once you have made the decision to go into business and you’re on your way to becoming a Chinese acupressure master, there will come that ugly part of the process which will involve you having to promote it. This is in many cases not that hard of a thing for a person to do, and then there is the other side of things that makes this a pain in the rear as they don’t have the first clue as to how this needs to be done. With this article, you will quickly see that the promotion of your business will not be as difficult as you may think that it is. Once you have these methods down, you will see just how easy it is to promote your business.

The first thing that you will want and need in the promotion of your business is that of a website. These days the old practice of word of mouth does not do as effectively as that of having an online presence that people can see your business at. There are a number of sites that help you to build a basic website and get you up and running in a matter of hours. If you have a site already built and just need a home to host it, then there are a number of hosts that offer very cheap hosting plans.

Making printed materials that you can distribute will be crucial in helping to get the word out about your business, very similar to how a acupressure therapist uses an acupressure chart. You will want pamphlets and brochures that both have the name of your business on them as well as all of the services and price that you offer. This helps the person to know what to expect when it comes time for them to visit your business. These can be printed along with business cards for a very affordable amount and will go miles in helping you to promote your business.

When you have the chance, set up booths at trade shows or fairs. This will help you in getting the people in your area to know you are there and help direct traffic to your business. Many times a person that sets up a booth just one time will have a twenty-five percent increase in the amount of business that they get. This may not sound like a lot, but it can have a massive impact on your business and getting your business exposure.

Having a lecture or seminar will be the last thing that you will want to try in the promotion of your business. This helps in the fact that you can educate people that may not otherwise have known exactly what it is that you do or how it even works.

As you can see there is a world of benefits that comes from you promoting your business. It is not as difficult as it may seem once you find the right combination of things to use in the promotion of your business. When you take the time to actually promote your business, you will be amazed at the amount of success that you will have.

Using E-mail Alerts to Increase Your Optimization

Did you know that e-mail alerts are an amazing SEO tool?

If you have only been using these e-mail alerts to stay up to date on the news then you are in for a big surprise. E-mail alerts are perfect for keyword research as well as building backlinks to your site.

Wait, what? You can build backlinks using e-mail Alerts?

Yes, you can and we will get to that but first lets see how you can use this tool to find the perfect keyword phrase.

E-mail Alerts and SEO Keyword Research

The quickest and simplest way to find new target keywords in your niche is to create an alert for your biggest competitors. You can have an alert that comes in whenever someone mentions their name, URL, etc.

What does this do? This will provide you with topics but it will also give you an opportunity to see what anchor text your competitors are using. This gives you a little more insight into their keyword strategy.

Creating competitor alerts also creates a nice little link building opportunity. It allows you to approach the author of that article and offer to provide them an opposing view and get your very own backlink – pretty sneaky!

Building Backlinks with Email Alerts

We started to touch on this above but using alerts is an excellent way to build backlinks to your own site.

As we mentioned, you can create alerts for your competitors and approach those authors for links.

Another easy way is to create alerts for your keywords, your company name and/or URL. If these alerts pop up but the article isn’t linking to your website, well, you know what you need to do, right? That’s right, approach the author and get that valuable link.

We should make a quick note that although Google Alerts is awesome and free, it does have some limitations for utilizing advanced SEO strategies. A tool such as Fresh Web Explorer on the other hand is perfect for using e-mail alerts to increase your SEO.

This is just a quick example of using alerts for search engine optimization. There are plenty of other ways to optimize your website. It is recommended that you talk to your friendly Sydney SEO specialist to really learn more about Google optimization.

A Photographers Nightmare

Capturing the special moments of a toddler’s life is satisfying and rewarding, however, it is definitely a challenge. As a Sydney fashion photographer, you would think that getting a photo of a 2 year old would be easy in comparison. You don’t need to be that creative or deal with high demands, right?

Wrong!

If you have ever been around a two year old then you know they stop for nobody. Your best chance to capture their childhood is by practicing and following these few tips.

Don’t be Afraid of the Angles

When photographing children don’t be afraid to try out different angles. Get down on the floor with them, photograph them from above or try any number of other angles to get the perfect shot.

Some of the best photos of children have a toy or cake in the foreground with the happy expression of the child in the background. Practice this angle and see if it works well for you and your child.

Be Playful

If you think you are going to be able to set your toddler up for a photo shoot, think again. Your best bet is to play with them while capturing their quirky expressions. We all know toddlers won’t stop moving so why bother trying to get them into various poses.

Let your child be natural and playful. As a result, your photos will turn out amazing.

Get Shady

As we have already determined, toddlers like to move around a lot. This typically causes problems with your lighting; however, there is a way to alleviate some of this stress.

Photograph your unpredictable children in the open shade. Basically, this is any room that has even lighting. This will help your photos dramatically as you don’t have to deal with all the various types of lighting situations.

Whether you are trying to be the next best Sydney Photographer or you are just one proud parent, following the tips above will ensure that you capture your toddler’s best moments.

Oh and one last tip: try to prepare some alone time after the photography session because you will be exhausted after this shoot.

Affordable Web Hosting

A web hosting service is designed for individuals, businesses, and organizations worldwide with the purpose of providing easy and convenient access to websites for a vast online audience. However, a crucial factor for many users of this service is not only affordability, but also the provision of visible and financial value.

When starting a business venture, you need to attract the highest possible traffic volume to your website! Therefore, during the early stages of conception, how you invest your capital is of primary importance and a critical issue. Your need for an affordable web hosting plan is a necessity, but at the same time you do not want to find yourself landed with web hosting, which although not expensive, also provides a cheap presentation and inferior service.

Your website is the same as placing yourself and your company in front of a huge audience and openly displaying who and what you are and represent. If your website presentation is cheap and ineffective, that is how you will appear to your audience and potential customers! Therefore, your cheap website could turn into an extremely costly venture for you.

By selecting a professionally designed, effective, and reliable affordable web hosting multifunctional package, you are utilizing your investment to the maximum; to attract volumes of those potential customers to your business. Whether your intention is advertising, informative or communication for a web shop, the need for effective web hosting is crucial for growth.

Web hosting basic packages

Starting with a basic package that can be upgraded is an effective way to begin creating traffic volume to your site. Basic starter packages, designed for the particular needs of your business, are a cost effective affordable website hosting and form the foundation for upgrading when justified. You want assurance that your website operating is running smoothly is protected and secured against unwanted invasion from hacking or other sources. Therefore, determine your affordable website hosting provider has the capacity to secure your internet communication and transactions on your behalf.

Building your website

Your website hosting service will give you sound advice for building it. They will professionally provide you with designs related to your particular industry and get you online to start your website earning for you. Having chosen an appropriate domain that is associated with your business, remember to instantly register it, after all, your domain is your business card online.